taxes, insurance, permits, compliance, regulations
that's where the REAL money is
and you're ignoring it because you want to teach "AI prompts" and "productivity hacks"
let me show you why boring beats sexy every single time
here's the economics that everyone misses
sexy topic: "how to 10x your productivity with AI"
50,000 courses teaching this
price compression to $27-47
buyers are broke optimization addicts
no clear ROI
saturated market
boring topic: "how to reduce your property tax assessment by $5k-15k annually"
maybe 20 courses total
can charge $297-997
buyers are homeowners with money
ROI is 10-50x immediate
blue ocean
you're fighting 50,000 competitors for $47 sales
while boring niches have 20 competitors and $997 sales
the math isn't even close
why boring topics print money
reason 1: people PAY to avoid pain not pursue pleasure
sexy = pursuit of gain (productivity, growth, optimization)
boring = avoidance of loss (taxes, legal issues, compliance fuck-ups)
loss aversion is 2-3x stronger than gain motivation
people will pay MORE to avoid $10k loss than to gain $10k opportunity
that's psychology
boring topics = avoiding expensive losses
sexy topics = pursuing vague gains
boring wins on willingness to pay
reason 2: boring problems are EXPENSIVE
productivity hack fails: you wasted 30 minutes
tax strategy fails: you overpaid $8k to IRS
insurance claim denied: you lost $40k
permit rejection: project delayed 6 months, $50k in costs
compliance violation: $100k fine
these aren't "nice to solve" problems
these are "keep you up at 3am" problems
and people pay PREMIUM to solve expensive problems
reason 3: zero competition because everyone's chasing sexy
everyone wants to teach:
AI (10,000 courses)
productivity (25,000 courses)
social media growth (50,000 courses)
making money online (100,000 courses)
almost nobody teaching:
LLC tax optimization strategies (maybe 50 courses)
commercial insurance claim appeals (maybe 10 courses)
multi-family building permit navigation (maybe 5 courses)
OSHA compliance for small contractors (maybe 15 courses)
boring = no competition = monopoly pricing power
sexy = saturated = race to bottom on price
reason 4: buyers have MONEY
who's buying productivity courses: 22 year olds making $35k hoping to optimize their way to success
who's buying tax optimization: business owners making $200k-500k trying to keep more of it
who's buying insurance guides: homeowners with $500k+ properties
who's buying permit strategies: contractors doing $2M+ yearly
boring topic buyers have BUDGETS
sexy topic buyers have HOPE
budget buyers convert at higher rates and higher prices
reason 5: information is actually SCARCE
productivity hacks: free on youtube, twitter, tiktok everywhere
tax strategies: scattered across IRS docs, accountant blogs, complex forums
insurance claim processes: deliberately obscured by insurance companies
permit requirements: buried in municipal codes, varies by jurisdiction
compliance rules: legal jargon across multiple agencies
boring information is HARD TO FIND and HARD TO UNDERSTAND
that scarcity = value
people pay premium for organized clear accessible version
the actual boring niches printing money
niche 1: tax optimization by entity type
"LLC tax strategies for $200k+ solo consultants" - $997
S-corp election timing
reasonable compensation calculation
deduction optimization
quarterly estimated payment strategy
saves $15k-40k yearly in taxes
market: 500k+ solo consultants in US making $200k+
even 0.1% buying = 500 sales = $498,500
niche 2: insurance claim navigation
"homeowner's insurance claim maximization system" - $497
documentation that actually works
adjuster negotiation tactics
public adjuster vs DIY decision framework
denial appeal templates
increases claim payout $10k-50k average
market: millions of homeowners file claims yearly
tiny fraction knowing how to maximize = huge opportunity
niche 3: permit expedition strategies
"restaurant permit speedrun guide" - $1,497
health department approval tactics
liquor license application optimization
fire marshal requirement navigation
building permit bundling strategies
cuts 9-month process to 3 months
market: 30k+ new restaurants open yearly in US
each one desperate to open faster
$1,497 to save 6 months = CHEAP
niche 4: compliance simplification
"HIPAA compliance for small medical practices" - $1,997
what you actually need vs overkill
documentation templates
staff training system
audit preparation
avoids $50k-250k fines
market: 200k+ small medical practices
most non-compliant or paying $10k+ to consultants
$1,997 DIY version = bargain
niche 5: legal process navigation
"trademark application without $3k lawyer" - $697
USPTO filing strategy
class selection optimization
office action response templates
common rejection fixes
saves $2k-5k in legal fees
market: 50k+ trademark applications yearly by small businesses
most paying lawyers or fucking it up
niche 6: zoning and land use
"ADU permit guide for california homeowners" - $897
jurisdiction-specific requirements
design that passes planning review
neighbor notification strategy
variance request templates
unlocks $100k-300k property value
market: hundreds of thousands of california homeowners want ADUs
confused by complex regulations
niche 7: employee benefits optimization
"health insurance plan selection for 10-50 person companies" - $1,497
plan comparison framework
broker negotiation tactics
cost optimization strategies
compliance requirements
saves $30k-100k yearly on premiums
market: 500k+ companies in this size range
most overpaying because they don't understand options
each of these niches:
boring as fuck
almost zero competition
desperate buyers with money
premium pricing justified
clear immediate ROI
vs your AI productivity course competing with 10,000 others at $47
the content strategy for boring topics
you're not posting motivational content
you're posting EDUCATION that demonstrates expertise
content pillars:
50% mistake prevention
"5 LLC tax mistakes costing you $10k+ yearly"
"why your insurance claim got denied (and how to fix it)"
"permit application red flags that delay approval 6 months"
30% process explanation
"here's how property tax assessment actually works"
"the insurance adjuster process nobody explains"
"permit review timeline by jurisdiction"
20% success stories
"how this homeowner reduced property tax $12k yearly"
"increased insurance claim from $15k to $48k using this strategy"
"$200k project permitted in 45 days instead of 9 months"
0% lifestyle content
nobody cares about your morning routine
they care about saving $10k on taxes
boring content for boring topics
but boring content that SOLVES EXPENSIVE PROBLEMS
why nobody's doing this
blocker 1: "it's not sexy enough for my personal brand"
your personal brand makes you $3k monthly
boring topic makes you $40k monthly
choose: sexy and broke or boring and rich
blocker 2: "i don't have expertise in these areas"
PARTNER with someone who does
accountant who knows tax strategies
insurance adjuster who knows claims
contractor who knows permits
you handle marketing and product creation
they provide expertise
50/50 split on $500k = $250k each
blocker 3: "the market seems too small"
seems small because it's SPECIFIC
but specific = concentrated = easy to reach
and "small" market of 50,000 people with money
beats "large" market of 5,000,000 broke people
blocker 4: "requires too much research"
YES
that's exactly why there's no competition
and why you can charge premium
high barrier to entry = pricing power
blocker 5: "what if regulations change"
that's a FEATURE not a bug
changes = update your course
sell update as new version or upsell
recurring revenue opportunity
the positioning that sells boring
don't position as:
"learn about taxes" - sounds like torture
"understand insurance" - who cares
"master permits" - boring
position as:
"save $15k on taxes this year" - specific outcome
"get $30k more from your claim" - money in pocket
"open your restaurant 6 months faster" - time saved
outcome-focused not topic-focused
people don't buy tax education
they buy KEEPING MORE MONEY
the pricing psychology
boring topics justify premium because:
cost of problem >> cost of solution
$997 course that saves $15k = 15x ROI year 1
$1,497 guide that saves 6 months = priceless for restaurant owner
$697 system that avoids $50k fine = absolute bargain
price is IRRELEVANT when ROI is obvious
vs sexy topics:
productivity course might save 2 hours weekly
how do you calculate ROI on that
you can't
premium pricing requires clear ROI
boring topics have clear ROI
the distribution advantage
boring topics have CONCENTRATED audiences:
tax optimization: business owner forums, accounting communities, entrepreneur groups
insurance claims: homeowner forums, claims adjuster groups, property owner communities
permits: contractor forums, builder groups, local business associations
compliance: industry-specific associations, professional groups
you're not trying to reach "everyone interested in productivity"
you're reaching "california homeowners filing insurance claims"
specific = findable
generic = scattered
the backend monetization
boring topics have DEPTH:
frontend: $697 DIY guide
mid-tier: $1,997 done-with-you program
high-ticket: $5,000 we-do-it-for-you service
consulting: $10,000+ ongoing advisory
boring topic buyer journey:
buys guide, tries DIY, realizes it's complex, upgrades to done-with-you, then becomes consulting client
LTV: $697 → $1,997 → $5,000 = $7,694
vs sexy topic: $47 course, never buys again
the actual numbers
conservative boring niche:
50 guide sales monthly at $697 = $34,850
10 DWY sales monthly at $1,997 = $19,970
3 service sales monthly at $5,000 = $15,000
total: $69,820 monthly
from serving ONE boring niche
aggressive boring niche:
150 guide sales monthly = $104,550
30 DWY sales monthly = $59,910
10 service sales monthly = $50,000
total: $214,460 monthly
still same one boring niche
just better distribution and conversion
try getting those numbers teaching productivity to broke 23 year olds
the meta truth
everyone's running toward sexy topics
that's exactly why you should run toward boring topics
when everyone zigs, you zag
when everyone's teaching AI and productivity
you're teaching LLC tax optimization and permit strategies
boring = blue ocean = premium pricing = less competition = better customers
sexy = red ocean = price compression = infinite competition = broke customers
the choice is OBVIOUS
but most people will ignore this
because they care more about seeming cool than making money
"what do you do?"
"i teach people how to optimize their LLC taxes"
vs
"i teach people to use AI for productivity"
one sounds boring
other sounds trendy
boring one makes $200k yearly
trendy one makes $15k yearly
pick which one you actually want
stop chasing sexy
start dominating boring
the money is in the shit nobody wants to talk about
taxes, insurance, permits, compliance, regulations
these are GOLDMINES
while everyone's fighting over AI course scraps
you could own "property tax reduction for texas homeowners"
making $100k+ yearly
teaching the most boring shit imaginable
to desperate people with money
that's the play
i build info product businesses for people who have knowledge but no infrastructure. if that's you, DM "ARBITRAGE" @whotfiszackk
