Most people are using Openclaw entirely wrong. "UMM.. my Openclaw can sync to my calendar and send a text for me🤓", please don't listen to these goons, I make over $73k/mo with 11 Apps + Open Claw. In this article I will strictly cover how Open Claw is making us REAL money and turning active income into passive income via automations.
So lock in, this article will literally change the way you operate forever.
First of all lets address the elephant in the room.
Open claw is literally everywhere.
and way too often I see posts on X of people "automating" the most useless tasks, only to make a viral X post titled "This is the end".
and the whole time it's just a google calendar integration lol.
engagement farmers aside, I promise you, there are real life changing use cases for Open Claw and I'm about to break them down for you.
Enough yapping, how do we actually make money with Open Claw and B2C APPS?
It's really not that hard.
I own 11 apps and all of them follow the same structure for growth
It's usually a combination of these 4 formats:
→Faceless slideshow content
→UGC content
→Influencer content
→Spark ads.
I've grown multiple apps to $20-30k/mo doing the same strategy.
sometimes just 1, sometimes all 4 formats combined.
But we really have only used Open Claw for 1 of these 11 apps.
And this is what the growth chart looks like for it:
Insane right? but where does open claw come in to the growth of this?
Well.. our boy Eddie does quite a few things for us. pay attention I'm going to drop a $1M worth of value here.
1. Automated Content
This is one of our competitors for Prayer Lock, ( an app called Bible Mode. )
When Bible Mode started they scaled their app to $20k/mo
literally only using slideshow accounts...
they had 10+ different slideshow accounts posting 3x/day at once.
With direct CTA to their app.
This is one of their accounts:
The biggest problem was, They were spending $30k/mo on an agency that was managing this scale of content for them.
and while we were interested in doing this
we thought it would be 10 times better to put that money into ads.
but then, something big happend...
OpenClaw released, and thats when it clicked for us.
"Wait.. so this content is easy to automate, and it can add an extra $20k/mo to our apps revenue like it did with Bible Mode, without hiring an agency for $30k/mo?"
That was the day Eddie ( our open claw agent ) was born.
He has now started to automated 4 different accounts for us.
using the Larry skill by @oliverhenry who has generated 8M+ views automating his content.
We are starting with 1 basic page like the one from bible mode.
Still images + text overlays ( super easy to make )
Same hook. Same framework. New words.
That’s the formula behind faceless pages pulling millions.
here is Eddie pumping one out for us:
and we are training him on 2 other content styles.
Specifically we are training him to make branded faceless accounts,
because those tend to convert a lot better ( astronomically better )
but they are harder to automate of course.
but its worth it.
If your faceless account looks like a random Pinterest dump… you’re finished.
Lock in a recognizable style instead.
Take it a step further → use a recurring character that people recognize.
For example, this pink girl alone is farming 50M+ views.
And yeah… all of it generated with AI,
and can now be automated with Open Claw.
We are training Eddie on character consitency and
We are also training him on the top performing hooks in our niche
Once we lock this in we can then hook eddie up with
access to @postbridge_ by @jackfriks
Which allows Eddie to automatically post across all 4 accounts for us.
And just like that we are ready to run our content factory of real high quality faceless content generating sales.
for those of you that are doubting if this method works. There are plenty of founders here on X, like @alexcooldev who grew his study app to $24k/mo with only faceless content.
and I myself have done faceless across my apps and it always works.
It was just hard to stay consistent with it, until Eddie came along.
Bonus: for best results with faceless content include the CTA in the last slide with one of your appstore screenshots or add a refference to the app in one of the slides via text.
2. Hire influencers
I can attribute the growth of most of my apps to influencers, I never gave attention to paid ads until i met my co-founder @maubaron
who is cracked at it and taught me everything I know about ads today.
There was a good reason I was mostly interested in influencer led growth.
The first app I ever launched has made over $150k to this day
and in the first 30 days of launching it made $20k
literally from 2 influencers videos at 90% profit margin.
it was love at first sight. So i stuck to it.
and you may we wondering.. where does open claw come into play here?
well, the influencer game is not easy until you understand it fully
these are all the steps included in the process of hiring influencers :
1. Reaching out to influencers
2. Introduction + gathering information
3. Negotiating a CPM deal
4. Contract signing + onboarding
5. Content alignment training
6. Follow up to ensure they post frequently.
only 6 steps, it seems simple right? but in reality each of these is a system
that has costed me over $50,000 of mistakes to fully crack.
If you don't understand the process you will fail and lose money.
but now I fully understand what it takes.
and our influencers consistently get millions of views for us
while we make a 3x to 4x return consistently.
Before you give Open Claw a system to automate you must first have the system built out for yourself, and since we have it
we began automating this proccess with Eddie.
he has already automated 60% of it..
First me and @maubaron gave Eddie access to Prayer Locks Instagram account and told gave him the parameters we are looking for in influencers
Christian Creators ( above 10k followers, under 50k followers,
average views above 10k )
Then we created a skill with step by step instructions for him.
And next thing you know, Eddie is getting back to us with batches of influencers that are a perfect fit for our app.
but the magic does not stop there. It has only just begun.
Eddie can also scrape the emails in the bio of the influencers he finds by doomscrolling, so we gave him access to our email
And now he can basically scroll and send 1000 emails/day +
100 dms/day to all influencer that meet the criteria.
and basically flood our inbox with leads.
This not only saves us $400/mo from the VA we had hired to send 100dms/day but also it 10X the performance and lead quality.
Eventually Eddie will have the ability to answer dms and emails to close influencers in the same way I close them over text and follow up with them for the next video.
this system is not 100% polished yet, but its almost there.
and saves us an insane amount of time and money.
3. Support
If you have ever owned an app with over 100k users you know that your support inbox quickly gets flooded with user requests and complaints or even errors that they encountered.
this automation is fairly straight foward.
Eddie reads all the emails sent to support and is trained to handle every situation.
if he for some reason fails to handle a situation he pings me and @maubaron on Telegram and we take it from there, which is rarely the case.
4. Daily KPI Reporting
Again this is fairly straightforward but so needed.
you'd be surprised how many founders have no idea about their KPI'S
( Key Performance Indicators )
we trained Eddie to connect to Singular and the general stats of our app,
so he reports to us everyday as we drink our morning coffee.
→How many views did our influencers get
→How many Organic vs Paid ads sales did we get
→How much money we made vs how much we spent
→What ads or organic videos perform best for us to double down on
everything we need to know to make our next step
and make sure its the right step.
Don't overlook this skill.
It's one of the most important ones for us.
5. X and Youtube content automations
you should never ignore any marketing channel for your apps
Recently we cooked up this app promo that went mega viral
on X it got 3.6M views.
TBH it was not as effective as we expected. but it brought in a few hundred users, and thats always welcomed.
our next step with Eddie is to train him to run @prayerlock x account on automatic, find viral formats and post start posting daily.
it won't be AI slop, it will be researched trending content thank to Eddie.
we have already done this with Youtube ( pre-open claw )
@maubaron automated our prayer lock YT channel which is now about to reach 100k followers,
We will become the first app to have a silver youtube play button lol.
and now with open claw we can take the Youtube automation a step further by running a few of these channels at once + add X in the mix.
Is Openclaw AGI?
Certainly Open Claw is not AGI, its just a tool with more access than we have ever seen before, and it helps us to save a lot of time and money.
If trained correctly. it can automate most of your workflow.
this is the beginning of the future.
and you definitely should not ignore it
if you have no idea how to setup your open claw, the easiest way is to download Quick Claw by @_MaxBlade,
otherwise I put together a guide on how to set it up yourself here:
https://whop.com/apps-that-scale/setup-your-first-openclaw-agent/
Also everyday on my X account I show you how to make money with Apps while keeping up with the latest technology advancements.
if you want to learn more, doomscroll my account @ernestosoftware or drop a any questions in the commnets, ill answer.
