Your content is disgusting.
I’m sorry but that’s the reality. If you’re reading this it means you’re struggling to reach people.
It’s shit to spend time on something, publish it, and see that it has 100 views and 1 like (yours).
I know what that is like, I lived with that feeling for years.
With this reading you have 2 options: either you accept that this isn’t for you, that you’re not interesting, and you close the article.
Or
You truly believe you can contribute something to this world of the internet through your screen.
If you think the latter, keep reading.
Going viral is easy.
It’s a reality, anyone can go viral, no matter your number of followers.
If you have more than 100,000 it is impossible (unless you are stupid) that you have never had a single post that got views.
We have all had one hit. You weren’t special. What separates small accounts from big ones, influencers from ordinary human beings, is the ability to repeat that event.
Finding the formula of virality.
According to how social media works, if I had to give a formula to the act of going viral it would be the following:
Consumption time + Distribution = Viral Post
Let me explain:
Consumption time is the metric social networks care about the most. Elon Musk wants you to spend as much time as possible here.
It makes sense, that way he can put ads and blah blah blah.
The point is that if your content is able to make people stay watching it, you win.
The other key is distribution, the beloved shares. The content must be distributed, the more users it reaches, the better.
It’s simple: if your content hooks people and is easy to share, the more people it reaches, the more people will stay watching it.
More people glued to the screen, more happiness for Elon, more points for you.
That’s how this game works.
But let’s move to the technical part.
Because even depending on quality, any content here is under the rule of our dear friend:
The algorithm.
Luckily a few months ago there was a leak that gives us a clear and valid direction for the previous point.
But BE CAREFUL, this data is no longer 100% reliable since algorithms change constantly.
We will use it as a reference, but not as rules. You get it?
I’ll summarize the boring part for you, take notes.
The “For You” feed is 100% engagement driven
- Keywords are not as important as before
- Posting times isn’t important
- The algorithm predicts what people will do on your post
- Likes help, but they are not enough
- Replies do more than likes
- Bookmarks >>> likes
- Reposts and QRTs help distribution
- Profile clicks and follows are very strong
- The more actions your post triggers, the more it gets pushed
- If people stop and read, you win
- If people scroll fast, your post dies
(The algorithm boosts content people spend time on)
- Watching a video more than once boosts it
- Expanding images boosts it
(Otherwise it gets ignored)
- Early engagement is important, but you can still get views or go viral with time
- “Out of network” reach is how accounts grow
- Big accounts have no advantages as before
- Small accounts with strong engagement can go viral fast
- Staying in one niche is extremely important
(Topic switching hurts your reach)
- Low quality engagement brings more low quality reach
- Blocks, mutes and “not interested” kill your account
The empty virality
But here comes the question: why do you want to go viral?
You need a purpose, an objective, something that makes those numbers have meaning.
What is a viral post useful for if you only receive hate?
What is a viral post useful for if nobody recognizes you afterwards?
This is something very common, in fact more and more common: people who seek to go viral for the mere fact of receiving numbers (and maybe more money from X monetization).
Millions of views are useless if your content doesn’t give you recognition or an audience.
It’s like throwing thousands of tickets into a trash can, you are wasting opportunity.
But this has a reason.
Going viral is addictive.
Indeed, these accounts that only dedicate themselves to posting content with the sole goal of getting views are junkies.
Junkies of the dopamine generated by gaining impressions.
When you go viral your dopamine receptors get stimulated. The human being longs to be recognized, to be seen.
When this happens the feeling of reward is unique, even addictive.
But be careful, big impressions are also followed by a phenomenon I call:
The creator’s hangover.
When you go viral one day, you will probably wake up the next day wanting to repeat it, to feel that sensation again.
It is important that you understand that virality without a system, without recognition, is useless.
Do not spend your time chasing empty impressions.
Conclusions
Virality is something you obtain from people’s retention and the distribution of your content.
But for this to be profitable, the first thing you need is to know what you want to do with your social presence.
Maybe you care about views because you want to become an influencer.
Maybe you are looking for more attention for your projects.
Or maybe you simply want external validation from the internet.
It is normal to want to be seen, it is human.
But remember that it is also addictive.
And that without a purpose behind it, you are wasting the true potential of this.
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Thank you. StarPlatinum
