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Feb 19, 20266 hours ago

I Made $120k Doing Nothing

Z
zack@whotfiszackk

AI Summary

This article reveals a counterintuitive blueprint for building a lucrative online business without being an expert or creating content yourself. The author details how they generate $120,000 monthly across ten different niche markets—from contractor permits to veterinary practice management—despite having zero personal expertise in any of them. The secret lies not in hand-crafting every post, but in becoming a strategic operator who leverages a powerful combination of subject matter experts and AI tools. The core of the model is a layered system where AI handles the heavy lifting: ChatGPT writes the content, Claude creates the digital products, and Midjourney designs the graphics. The operator's real work is identifying profitable niches, hiring genuine experts to provide the raw knowledge, and then using AI to systematically package that expertise into marketable content and guides. This approach dismantles the common belief that you must be the face and authority of your brand, arguing instead that buyers care primarily about solutions, not the creator's identity. By focusing on building a portfolio of faceless brands and managing these AI-driven systems, the author claims to work only 10-15 hours per week while the revenue flows in. The piece walks through the exact steps, prompts, and economics, presenting a compelling case for why the future of information products belongs to operators, not just experts. If you're tired of being the bottleneck in your own business, this provocative guide is essential reading.

chatgpt writes my tweets

claude writes my products

midjourney makes my graphics

i just hit publish from 10 faceless pages and collect money from niches i can't even spell correctly

and you're still hand-crafting every single post wondering why you can't scale past $10k monthly

let me show you the AI leverage model that's printing $120k monthly across 10 niches i know nothing about

here's what's actually happening

i don't write content anymore

i don't create products from scratch

i don't design graphics

i manage AI systems that do all of it

while i focus on:

identifying profitable niches

hiring subject matter experts (SMEs) to provide knowledge

feeding AI the expertise

validating outputs

publishing systematically

collecting revenue

the AI stack that runs everything

layer 1: content creation (chatgpt)

morning routine:

SME sends me 3 key points about their niche

feed chatgpt custom prompt with brand voice + key points

generates 20 tweets in brand voice

i review for 10 minutes (fix obvious errors)

schedule across the week

time investment: 15 minutes daily per brand

output: 140+ tweets weekly per brand

layer 2: product creation (claude)

product development:

SME provides knowledge dump (voice memo, document, interview)

claude organizes into structured curriculum

claude writes modules, frameworks, examples

claude creates templates and checklists

SME reviews for accuracy (2 hours)

i review for clarity (1 hour)

time investment: 3 hours total per product

output: complete 20-40 page guide with frameworks

layer 3: visual content (midjourney)

graphics creation:

identify content themes

midjourney prompt for brand aesthetic

generate 50+ graphics in batch

upscale best ones

template in canva for text overlays

time investment: 2 hours monthly per brand

output: month's worth of graphics

layer 4: distribution (automation + VAs)

execution:

content scheduled via buffer/hypefury

VAs handle engagement and replies

DM automation for interested buyers

sales docs sent automatically

time investment: 0 hours (team handles)

output: systematic revenue generation

the portfolio across 10 niches

brand 1: "contractor permit navigation" - $18k monthly

SME: retired contractor

content: chatgpt writes permit tips

product: claude created comprehensive guide

my expertise level: 0/10

brand 2: "homeschool curriculum planning" - $14k monthly

SME: homeschool mom of 15 years

content: chatgpt writes planning strategies

product: claude created curriculum templates

my expertise level: 0/10

brand 3: "small farm business systems" - $11k monthly

SME: farmer with 20 years experience

content: chatgpt writes farming business tips

product: claude created farm business guide

my expertise level: 1/10 (i've been to a farm once)

brand 4: "municipal code compliance for landlords" - $13k monthly

SME: property manager

content: chatgpt writes compliance advice

product: claude created compliance checklist system

my expertise level: 0/10

brand 5: "nonprofit grant writing" - $9k monthly

SME: former nonprofit director

content: chatgpt writes grant strategies

product: claude created grant writing templates

my expertise level: 0/10

brand 6: "medical billing optimization" - $15k monthly

SME: medical biller with 10 years

content: chatgpt writes billing tips

product: claude created billing guide

my expertise level: 0/10

brand 7: "hvac business growth" - $12k monthly

SME: hvac company owner

content: chatgpt writes business advice

product: claude created client acquisition system

my expertise level: 0/10

brand 8: "veterinary practice management" - $10k monthly

SME: vet clinic manager

content: chatgpt writes practice tips

product: claude created systems guide

my expertise level: 0/10

brand 9: "dental practice scheduling optimization" - $8k monthly

SME: dental office manager

content: chatgpt writes scheduling strategies

product: claude created optimization framework

my expertise level: 0/10

brand 10: "small engine repair business" - $10k monthly

SME: repair shop owner

content: chatgpt writes repair business tips

product: claude created business guide

my expertise level: 0/10 (i can't even change my oil)

total: $120k monthly

my actual expertise in these niches: ZERO

my expertise in: finding profitable niches, leveraging AI, hiring SMEs, publishing systems

that's all that matters

why this works when everyone says "you need to be the expert"

insight 1: buyers don't care WHO created it

they care if it SOLVES THEIR PROBLEM

contractor doesn't care if i'm a contractor

they care if the permit guide works

homeschool parent doesn't care if i homeschool

they care if the curriculum template helps

outcome > creator identity

insight 2: AI + SME = better than expert alone

expert alone: knows everything but can't package it clearly

AI alone: packages clearly but no expertise

SME + AI: expertise + clear packaging

combination beats individual

insight 3: you don't scale as the expert

personal expertise = you're the bottleneck

AI + SMEs = infinite scale

i can launch brand #11 next month in niche i know NOTHING about

just find SME, feed AI, publish

insight 4: faceless removes ego blocks

you don't need to BE the veterinary expert

you need to PACKAGE veterinary expertise

ego says "i need to know everything"

systems say "i need to find who knows and leverage AI to package it"

systems win

insight 5: portfolio diversifies risk

personal brand: one account, one niche, all eggs in one basket

AI portfolio: 10 niches, multiple accounts, diversified revenue

one niche slows down, other 9 still printing

the actual process step by step

step 1: identify profitable niche (2-3 hours)

criteria:

desperate specific problem

concentrated audience

premium pricing potential ($200-$2,000)

underserved (low competition)

not requiring my expertise

tools:

reddit for pain points

facebook groups for audience concentration

google for competition analysis

common sense for pricing potential

step 2: find subject matter expert (1-2 weeks)

sources:

upwork (post job: "looking for [profession] expert to consult on info product")

reddit DMs (find active experts, offer $ for their knowledge)

linkedin (search for relevant professionals)

facebook groups (post asking for expert willing to consult)

offer:

$2,000-5,000 upfront for knowledge dump

or revenue share (10-20% ongoing)

or combination

step 3: extract knowledge (2-4 hours)

methods:

2-hour zoom interview (record, transcribe)

voice memo knowledge dumps

written brain dump in google doc

access to their existing content/materials

goal: get their 10 years of expertise in raw form

step 4: feed AI to create content (1 hour setup)

chatgpt custom instructions:

"you are writing for [niche] audience. voice is: [expert's tone]. focus areas: [key topics from SME]. generate 20 tweets about [specific topic]"

takes 30 seconds per batch

generates month of content

step 5: AI creates product (3-5 hours)

claude prompt:

"using this knowledge dump: [paste SME interview transcript], create a comprehensive guide on [problem]. include: frameworks, step-by-step processes, templates, common mistakes, case examples. organize into 5-7 modules. write in [tone]. target audience is [specific persona]."

claude outputs 15-25 page structured guide

SME reviews for accuracy (2 hours)

i review for clarity (1 hour)

publish

step 6: midjourney creates brand visuals (2 hours)

prompts:

"professional business graphics for [niche], clean modern design, [color scheme], --ar 16:9"

generates 50+ options

pick best 20

template in canva with text

month of graphics done

step 7: launch and automate (1 week)

setup:

faceless account on twitter/instagram

bio positioning as "[niche] systems and strategies"

schedule content via buffer

product on gumroad

sales doc template ready

hire VA ($1,500-2,500 monthly) to:

monitor engagement

respond to comments

handle DMs using scripts

send sales docs to interested buyers

step 8: optimize and scale (ongoing)

track:

which content performs

which products sell

what objections come up

what else audience needs

iterate:

more of what works

less of what doesn't

backend products

partnerships

repeat for brand #11

the economics per brand

brand setup costs:

SME knowledge extraction: $2,000-5,000 one-time

initial content creation: 10 hours (mostly AI)

product creation: 5 hours (mostly AI)

graphics: 2 hours (AI + canva)

initial VA training: 5 hours

total setup: $2,000-5,000 + 22 hours

monthly operating costs per brand:

VA: $1,500-2,500

tools: $200 (AI subscriptions, scheduling, hosting)

SME consulting: $500 (ongoing questions)

total: $2,200-3,200 monthly per brand

monthly revenue per brand: $8,000-18,000

monthly profit per brand: $4,800-14,800

ROI: 150%-462% monthly

10 brands:

setup: $20k-50k one-time investment

monthly operating: $22k-32k

monthly revenue: $80k-180k

monthly profit: $48k-148k

and i work 10-15 hours weekly total

just managing systems and SMEs

not creating content, not being expert

the AI prompts that actually work

chatgpt content generation prompt:

"you are the content strategist for [brand name], serving [specific niche]. brand voice is: [descriptors]. core expertise areas: [list from SME]. create 20 tweets for this week covering: [specific topics from SME]. each tweet should: educate, build authority, and occasionally reference our $[price] guide on [topic]. vary the format: some threads, some single tweets, some questions, some case examples. make it sound human and knowledgeable, not ai-generated."

output: 20 contextual tweets in minutes

claude product creation prompt:

"you are an expert instructional designer creating an info product. using this raw knowledge: [paste SME interview/brain dump], create a comprehensive guide titled '[product name]' solving [specific problem] for [specific audience].

structure:

compelling introduction (why this matters, what they'll learn)

5-7 core modules (each teaching one major component)

frameworks and systems (not just information)

step-by-step processes (actionable)

templates and checklists (ready to use)

common mistakes section (what not to do)

case examples throughout (make them realistic)

tone: [expert but accessible]. format: clear headers, bullet points for readability, actionable throughout. length: 20-40 pages. make it feel like it's written by someone with 10 years experience in this field."

output: complete structured guide

midjourney graphic prompt:

"professional [niche] business graphics, modern minimalist style, [brand colors], clean typography, subtle textures, high-end feel, instagram post format --ar 1:1 --v 6"

output: dozens of on-brand graphics

the validation before building

don't build first, validate first

validation process:

create landing page (1 hour)

problem statement

solution overview

"coming soon, join waitlist"

or "pre-order now, ships in 30 days"

drive traffic (1 week)

post in niche communities

direct outreach to 50 prospects

see if anyone signs up or pre-orders

decision point

if 10+ people show interest: build it

if under 10: try different niche

don't waste time building products nobody wants

validate demand first with AI-generated landing page

then build with AI if validated

the objections and reality

objection 1: "this feels inauthentic"

reality: you're PACKAGING real expertise from real experts

more authentic than fake guru teaching what they don't know

you're DELIVERY SYSTEM not fraud

objection 2: "what if AI gets something wrong"

reality: that's why SME reviews everything

AI drafts, expert verifies, you publish

combine AI speed with human accuracy

objection 3: "buyers will know it's AI"

reality: they don't and don't care

if content is helpful and product solves problem

they don't care about creation method

outcome > process

objection 4: "i can't manage 10 brands"

reality: you're not managing content creation

you're managing SYSTEMS

15 minutes daily per brand with AI + VAs

10 brands = 2.5 hours daily total

that's less than most people spend on emails

objection 5: "don't you need to understand the niche"

reality: you need to understand ENOUGH to:

validate demand

hire right SME

review AI output for obvious errors

make business decisions

you don't need to be the expert

you need to be the OPERATOR

why this is the future

trend 1: AI content quality crossing threshold

chatgpt-4 writes better than average human

claude produces better structured content than most experts can alone

midjourney creates professional graphics

quality floor is HIGH now

trend 2: expertise is becoming commoditized

information is everywhere

but PACKAGED expertise is rare

AI is packaging tool

SME provides raw expertise

AI packages it systematically

trend 3: faceless brands winning

people care about outcomes not personalities

"contractor permit guide" performs as well with or without face attached

as long as it solves problem

trend 4: portfolio model beats personal brand

diversification matters

10 niches > 1 personal brand

more stable, more scalable, more sellable

trend 5: operator > expert is the new model

future of info products:

operator: identifies opportunities, hires SMEs, leverages AI, manages systems

expert: provides knowledge, validates accuracy, gets revenue share

combination: better products, faster creation, more scale

you don't need to be expert anymore

you need to be OPERATOR

what you should actually do

if you're the expert in one thing:

keep that as brand #1

but start brand #2 in different niche using AI + SME model

prove to yourself you can build without being expert

then scale to 5-10 brands

if you're not expert in anything:

skip personal brand entirely

pick profitable niche

hire SME

use AI to package their knowledge

launch faceless brand

repeat

build portfolio from day 1

the future is AI-leveraged info portfolios

not personal brands

not being the expert

not creating content manually

systematized knowledge packaging

leveraging experts + AI

publishing at scale

that's how you get to $120k monthly

across 10 niches you can't even spell

while working 10-15 hours weekly

the tools are HERE

the model is PROVEN

the question is whether you'll use them

or keep trying to be the expert in everything

i chose leverage

making $120k monthly from niches i know nothing about

while you're trying to become expert enough to launch

i'm already printing across 10 niches

with AI doing the creation

and SMEs providing the expertise

that's the play

i build info product businesses for people who have knowledge but no infrastructure. if that's you, DM "ARBITRAGE" @whotfiszackk